"Semiotics, also called semiotic studies or semiology, is the study of cultural sign processes (semiosis), analogy, metaphor, signification and communication, signs and symbols." - Wikipedia
Lets take this photo taken by photographer Nick Ut for example. The Denotations of this image are; Vietemiese children, scared, running, naked, soldiers. The Connotation is that these children are running away scared from something in the distance and these soldiers are escorting them down the road. However what they are running from cannot be seen, but The Myth of this photo is known that this photo was taken during the Vietnam war after a naplam attack in South Vietnam.
This is just one example and just one set of semiotic Idea's. There are more sets to learn and use to analyse images.